Melbourne Victory secure investment from 777 Partners

Melbourne Victory has secured a strategic investment from 777 Partners that amounts to one of the biggest investment deals into a single sports team in Australian history.

777 Partners, based in Miami, has already established an investing network of soccer teams throughout the world, including Sevilla in Spain, Genoa in Italy, Vasco da Gama in Brazil, Standard Liège in Belgium, and Red Star FC in France.

The investment and partnership with the 777 club portfolio allows the Club to grow and develop soccer in Australia by attracting, retaining, and developing talent, as well as creating a true pathway for Melbourne Victory players and coaching staff, both on and off the field.

Melbourne Victory Chairman, Anthony Di Pietro said the opportunity with 777 Partners is incredibly exciting for the Club.

“In looking at the benefits of a strategic partnership for the Club, it was key for Melbourne Victory that we aligned with the right partner who would help create new opportunities for growth and development as well as maintaining what makes Melbourne Victory special,” Di Pietro said. 

“The 777 Partners deal will strengthen our capital base and will allow the Club to supercharge its growth trajectory as well as ensure its longevity in Australia and football while retaining the Melbourne Victory brand, fabric and history.

“With Don Dransfield, CEO of 777 Football Group, joining the board of Melbourne Victory, the Club will have direct access to world-class data and analytics professionals, advanced player development techniques and global commercial opportunities.

“Our focus has always been on football but equally we are about building the Club for all Melbournians, now and in the future. This arrangement will enable Melbourne Victory to build and develop its talent in a way we have not been able to access before.”

Josh Wander, Founder and Managing Partner of 777 Partners said he is proud to have the opportunity to join the incredible team at Melbourne Victory.

“Football is poised for tremendous growth in Australia, and on this basis, it is strategically important for our group to be here. Melbourne Victory with its success on the pitch and passionate, loyal fan base, is the perfect club for us,” Wander said.

“With 777 Football Group, Melbourne Victory will now have access to world-class data and analytics professionals, advanced player development techniques and global commercial opportunities, such as the unique partnership with Bonza that benefits all involved”.